{"id":187,"date":"2022-12-04T09:50:04","date_gmt":"2022-12-04T02:50:04","guid":{"rendered":"http:\/\/motsuynghi.com\/home\/?p=187"},"modified":"2023-05-01T22:52:20","modified_gmt":"2023-05-01T15:52:20","slug":"7-phuong-phap-gia-tang-suc-anh-huong-cua-ban","status":"publish","type":"post","link":"http:\/\/motsuynghi.com\/home\/2022\/12\/04\/7-phuong-phap-gia-tang-suc-anh-huong-cua-ban\/","title":{"rendered":"7 ph\u01b0\u01a1ng ph\u00e1p gia t\u0103ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a b\u1ea1n"},"content":{"rendered":"\n

“Ng\u00f4n ng\u1eef t\u1ed3n t\u1ea1i l\u00e0 \u0111\u1ec3 cho con ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau.”<\/em><\/p>\n\n\n\n

N\u1ebfu cho t\u00f4i ch\u1ecdn m\u1ed9t b\u00e0i t\u00f4i t\u1eebng vi\u1ebft cho con \u0111\u1ecdc, t\u00f4i s\u1ebd ch\u1ecdn b\u00e0i n\u00e0y.<\/p>\n\n\n\n

V\u00ec s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u00e0 con thuy\u1ec1n \u0111\u01b0a ch\u00fang ti\u1ebfn l\u00ean trong c\u00e1i th\u1ebf gi\u1edbi n\u00e0y, m\u00f4t th\u1ebf gi\u1edbi \u0111\u1ea7y nh\u1eefng b\u1ea5t ng\u1edd v\u00f4 \u0111\u1ecbnh.<\/p>\n\n\n\n

Robert Cialdini l\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. V\u00ec \u00f4ng \u1ea5y \u0111\u00e3 vi\u1ebft cu\u1ed1n s\u00e1ch \u201cS\u1ee9c \u1ea3nh h\u01b0\u1edfng\u201d b\u00e1n \u0111\u01b0\u1ee3c 3 tri\u1ec7u \u0111\u1ea7u s\u00e1ch v\u00e0 \u0111\u1ecbnh ngh\u0129a 6 \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ki\u1ec3u \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n

\u00d4ng c\u0169ng v\u1eeba cho xu\u1ea5t b\u1ea3n cu\u1ed1n \u201cPre-Suasion\u201d, d\u1ecbch n\u00f4m na l\u00e0 \u201cTr\u01b0\u1edbc khi thuy\u1ebft ph\u1ee5c\u201d, \u0111i s\u00e2u v\u00e0o c\u00e1c kh\u00e1i ni\u1ec7m trong vi\u1ec7c thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi kh\u00e1c. T\u00f4i \u0111\u00e3 m\u1eddi \u00f4ng \u1ea5y \u0111\u1ebfn d\u1ef1 bu\u1ed5i ph\u1ecfng v\u1ea5n tr\u00ean \u0111\u00e0i c\u1ee7a t\u00f4i \u0111\u1ec3 t\u00f4i c\u00f3 th\u1ec3 h\u1ecfi r\u00f5 h\u01a1n v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m \u0111\u00f3.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t tr\u00edch \u0111o\u1ea1n trong quy\u1ec3n s\u00e1ch: N\u1ebfu b\u1ea1n \u0111\u1eb7t t\u00ean nh\u00e0 h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 \u201cQu\u00e1n 97\u201d thay v\u00ec \u201cQu\u00e1n 17\u201d, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1ebd cho ti\u1ec1n boa cao h\u01a1n.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n h\u1ecfi xin s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a m\u1ed9t c\u00f4 g\u00e1i b\u00ean ngo\u00e0i c\u1eeda h\u00e0ng hoa (g\u1ee3i l\u00ean nh\u1eefng c\u1ea3m x\u00fac y\u00eau \u0111\u01b0\u01a1ng), kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng s\u1ebd cao h\u01a1n so v\u1edbi khi \u0111\u1ee9ng tr\u01b0\u1edbc c\u1eeda h\u00e0ng xe m\u00e1y.<\/p>\n\n\n\n

Trong quy\u1ec3n s\u00e1ch c\u00f2n h\u00e0ng tr\u0103m v\u00ed d\u1ee5 kh\u00e1c. Ch\u00fang n\u00f3i l\u00ean ho\u00e0n c\u1ea3nh l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00f4ng k\u00e9m g\u00ec nh\u1eefng l\u1eddi b\u1ea1n n\u00f3i.<\/p>\n\n\n\n

Tr\u01b0\u1edbc khi v\u00e0o ph\u1ea7n ph\u1ecfng v\u1ea5n, t\u00f4i \u0111\u00e3 t\u1eb7ng \u00f4ng \u1ea5y cu\u1ed1n s\u00e1ch: \u201cLo ng\u1ea1i v\u1ec1 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong th\u01a1 t\u1eeb\u201d, \u0111\u00e2y l\u00e0 m\u1ed9t quy\u1ec3n ph\u00e2n t\u00edch v\u1ec1 l\u1ecbch s\u1eed th\u01a1 ca.<\/p>\n\n\n\n

Th\u01a1 ca th\u00ec li\u00ean quan g\u00ec \u0111\u1ebfn s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00e0 marketing?<\/p>\n\n\n\n

T\u1eeb xa x\u01b0a, trong t\u1ea5t c\u1ea3 m\u1ecdi h\u00ecnh th\u1ee9c ngh\u1ec7 thu\u1eadt, c\u00e1c ngh\u1ec7 s\u0129 th\u01b0\u1edfng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng nh\u00e2n t\u00e0i th\u1ebf h\u1ec7 tr\u01b0\u1edbc.<\/p>\n\n\n\n

Beethoven th\u0103ng hoa t\u1eeb c\u00e1c t\u00e1c ph\u1ea9m c\u1ee7a Mozart. Picasso nh\u1eadn \u1ea3nh h\u01b0\u1edfng t\u1eeb Cezanne. N\u1ebfu kh\u00f4ng c\u00f3 Michelson th\u00ec c\u0169ng kh\u00f4ng c\u00f3 Einstein.<\/p>\n\n\n\n

Nh\u01b0ng c\u00e1c nh\u00e0 th\u01a1, v\u00ec m\u1ed9t l\u00fd do n\u00e0o \u0111\u00f3, th\u01b0\u1eddng kh\u00f4ng th\u00edch t\u1ef1 nh\u1eadn r\u1eb1ng m\u00ecnh ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. M\u1ed9t nh\u00e0 th\u01a1 \u0111\u00e3 t\u1eebng th\u00e9t v\u00e0o m\u1eb7t m\u1ed9t nh\u00e0 ph\u00ea b\u00ecnh v\u0103n h\u1ecdc: \u201cT\u00f4i ch\u01b0a t\u1eebng \u0111\u1ecdc th\u01a1 c\u1ee7a Ezra Pound!\u201d H\u1ecd mu\u1ed1n t\u00e1c ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 m\u1edbi tinh, l\u00e0 \u0111\u1ed9c \u0111\u00e1o, l\u00e0 duy nh\u1ea5t.<\/p>\n\n\n\n

Kh\u00f4ng<\/strong> c\u00f3 ai \u0111\u1ed9c \u0111\u00e1o 100% c\u1ea3. V\u00e0 n\u00f3 khi\u1ebfn cho con ng\u01b0\u1eddi lo ng\u1ea1i v\u1ec1 nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c l\u00ean h\u1ecd.<\/p>\n\n\n\n

Th\u1eadt s\u1ef1, ph\u1ea7n l\u1edbn c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 th\u1eadm ch\u00ed s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a ch\u00fang ta \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh d\u01b0\u1edbi s\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u1eeb nhi\u1ec1u h\u01b0\u1edbng: b\u1ea1n b\u00e8, th\u1ea7y c\u00f4, t\u00f4n gi\u00e1o, cha m\u1eb9, s\u1ebfp, v.v\u2026<\/p>\n\n\n\n

Ngay c\u1ea3 nh\u00e2n c\u00e1ch c\u1ee7a ch\u00fang ta c\u0169ng l\u00e0 m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u s\u1ef1 \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n

C\u00e1ch ch\u00fang ta \u1ee9ng ph\u00f3 v\u1edbi m\u1ed1i lo \u0111\u00f3, c\u00e1ch ch\u00fang ta nh\u1eadn di\u1ec7n s\u1ef1 \u1ea3nh h\u01b0\u1edfng, h\u1ecdc t\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb ch\u00fang, l\u00e0 kh\u1edfi ngu\u1ed3n c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

T\u00f4i c\u00f3 th\u1ec3 t\u00f3m t\u1eaft 7 ph\u01b0\u01a1ng di\u1ec7n quy\u1ebft \u0111\u1ecbnh s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n

    \n
  1. C\u00f3 qua c\u00f3 l\u1ea1i<\/strong> \u2013 n\u1ebfu b\u1ea1n t\u1eb7ng ng\u01b0\u1eddi kh\u00e1c m\u1ed9t chi\u1ebfc thi\u1ec7p Gi\u00e1ng Sinh, h\u1ecd s\u1ebd mu\u1ed1n t\u1eb7ng l\u1ea1i b\u1ea1n.<\/li>\n\n\n\n
  2. S\u1ef1 y\u00eau th\u00edch<\/strong> \u2013 h\u00e3y l\u00e0m cho b\u1ea3n th\u00e2n m\u00ecnh \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c tin t\u01b0\u1edfng. V\u00ed d\u1ee5, t\u1ed5ng k\u1ebft nh\u1eefng \u0111i\u1ec1u c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng mu\u1ed1n giao du v\u1edbi b\u1ea1n v\u00e0 x\u1eed l\u00fd ch\u00fang.<\/li>\n\n\n\n
  3. S\u1ef1 li\u00ean h\u1ec7<\/strong> \u2013 h\u00e3y nh\u1edd v\u1ea3 m\u1ed9t ai \u0111\u00f3. R\u1ed3i ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd ngh\u0129, \u201cT\u00f4i l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 v\u00e0 s\u1ebd gi\u00fap \u0111\u1ee1 b\u1ea1n.\u201d<\/li>\n\n\n\n
  4. B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/strong> \u2013 n\u1ebfu b\u1ea1n \u0111ang c\u1ea7n ai \u0111\u00f3 l\u00e0m vi\u1ec7c X, h\u00e3y ch\u1ee9ng minh r\u1eb1ng \u201cnhi\u1ec1u ng\u01b0\u1eddi nh\u01b0 h\u1ecd c\u0169ng \u0111ang l\u00e0m vi\u1ec7c X.\u201d N\u1ebfu b\u1ea1n l\u00e0 \u0111\u00e0n \u00f4ng mu\u1ed1n \u0111i bar t\u00ecm ki\u1ebfm b\u1ea1n g\u00e1i, h\u00e3y \u0111i c\u00f9ng m\u1ea5y ng\u01b0\u1eddi b\u1ea1n n\u1eef gi\u1edbi.<\/li>\n\n\n\n
  5. Th\u1ea9m quy\u1ec1n<\/strong> \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 \u201c4 tr\u00ean 5 v\u1ecb nha s\u0129 k\u1ebft lu\u1eadn r\u1eb1ng\u2026\u201d<\/li>\n\n\n\n
  6. S\u1ef1 khan hi\u1ebfm<\/strong> \u2013 v\u00ed d\u1ee5 nh\u01b0 \u201cch\u1ec9 c\u00f2n c\u00f3 100 chi\u1ebfc iPhones \u1edf c\u1eeda h\u00e0ng n\u00e0y th\u00f4i!\u201d<\/li>\n\n\n\n
  7. Nh\u1eefng \u0111i\u1ec3m chung<\/strong> \u2013 b\u1ea1n v\u00e0 t\u00f4i r\u1ea5t gi\u1ed1ng nhau b\u1edfi v\u00ec: n\u01a1i s\u1ed1ng, ni\u1ec1m tin, t\u00f4n gi\u00e1o, v.v\u2026<\/li>\n<\/ol>\n\n\n\n

    T\u00f4i \u0111\u00e3 th\u1eed s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u tr\u00ean trong kinh doanh. Ch\u00fang th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3. S\u1eed d\u1ee5ng \u0111\u00fang v\u00e0 ch\u00fang s\u1ebd \u0111em l\u1ea1i cho b\u1ea1n nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n.<\/p>\n\n\n\n

    Ng\u00f4n ng\u1eef t\u1ed3n t\u1ea1i l\u00e0 \u0111\u1ec3 cho con ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau. Ch\u00fang ta kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng sinh v\u1eadt m\u1ea1nh m\u1ebd. Ch\u00fang ta y\u1ebfu \u0111u\u1ed1i. Ng\u00f4n ng\u1eef v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng ch\u00ednh l\u00e0 v\u0169 kh\u00ed c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n

    C\u00f3 l\u1ebd t\u1eeb \u201cCh\u1ea1y!\u201d l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eeb \u0111\u1ea7u ti\u00ean con ng\u01b0\u1eddi n\u00f3i \u0111\u01b0\u1ee3c. \u0110\u00f3 l\u00e0 m\u1ed9t t\u1eeb sinh ra \u0111\u1ec3 \u1ea3nh h\u01b0\u1edfng ng\u01b0\u1eddi kh\u00e1c. V\u00e0 n\u00f3 hi\u1ec7u nghi\u1ec7m c\u1ef1c k\u00ec. \u0110\u1ebfn b\u00e2y gi\u1edd t\u00f4i v\u1eabn \u0111ang ch\u1ea1y tr\u1ed1n kh\u1ecfi nh\u1eefng n\u1ed7i s\u1ee3 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

    V\u1eady n\u00ean, h\u00e3y n\u00f3i \u0111\u1ec3 \u1ea3nh h\u01b0\u1edfng ng\u01b0\u1eddi kh\u00e1c. \u0110\u1eebng ch\u1ec9 n\u00f3i \u0111\u1ec3 di\u1ec5n t\u1ea3 vu v\u01a1. N\u00f3i \u0111\u1ec3 \u0111\u01b0a h\u1ed3n v\u00e0o \u00fd t\u01b0\u1edfng, \u0111\u1ec3 ch\u1ee9ng t\u1ecf ni\u1ec1m say m\u00ea, \u0111\u1ec3 di\u1ec5n gi\u1ea3i c\u1ea3m x\u00fac, v\u00e0 \u0111\u1ec3 \u1ea3nh h\u01b0\u1edfng. \u0110\u00e2y l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c hi\u1ec3u \u0111\u01b0\u1ee3c t\u00ednh s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

    T\u00f4i \u0111\u00e3 t\u1eb7ng Robert quy\u1ec3n s\u00e1ch v\u00e0 tin r\u1eb1ng ch\u00fang t\u00f4i s\u1ebd c\u00f3 m\u1ed9t bu\u1ed5i tr\u00f2 chuy\u1ec7n tuy\u1ec7t v\u1eddi (\u201cc\u00f3 qua c\u00f3 l\u1ea1i). V\u00e0 \u0111\u00fang l\u00e0 th\u1ebf th\u1eadt.<\/p>\n\n\n\n

    Nh\u01b0ng suy ngh\u0129 k\u0129 l\u1ea1i, t\u00f4i kh\u00f4ng th\u1ec3 nh\u1edb \u0111\u01b0\u1ee3c t\u1ea1i sao t\u00f4i m\u1eddi Robert \u0111\u1ebfn bu\u1ed5i tr\u00f2 chuy\u1ec7n. \u1ea4y th\u1ebf m\u00e0 t\u00f4i c\u1ee9 li\u00ean t\u1ee5c qu\u1ea3ng c\u00e1o cu\u1ed1n s\u00e1ch c\u1ee7a \u00f4ng trong c\u1ea3 bu\u1ed5i tr\u00f2 chuy\u1ec7n v\u00e0 th\u1eadm ch\u00ed trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n

    Khi bu\u1ed5i tr\u00f2 chuy\u1ec7n k\u1ebft th\u00fac v\u00e0 t\u00f4i ti\u1ec5n Robert, m\u1ed9t \u00fd ngh\u0129 ch\u1ee3t hi\u1ec7n ra, \u201cH\u1eebmmm, th\u1eadt s\u1ef1 th\u00ec ai \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng ai?\u201d<\/p>\n\n\n\n

                                                                      CTV bi\u00ean d\u1ecbch v\u00e0 t\u1ed5ng h\u1ee3p d\u1ef1a tr\u00ean b\u00e0i vi\u1ebft c\u1ee7a James Altucher.<\/p>\n","protected":false},"excerpt":{"rendered":"

    “Ng\u00f4n ng\u1eef t\u1ed3n t\u1ea1i l\u00e0 \u0111\u1ec3 cho con ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau.” N\u1ebfu cho t\u00f4i ch\u1ecdn m\u1ed9t b\u00e0i t\u00f4i t\u1eebng vi\u1ebft cho con \u0111\u1ecdc, […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[7,5],"tags":[],"class_list":["post-187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noi-bat","category-phuong-phap"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/motsuynghi.com\/home\/wp-json\/wp\/v2\/posts\/187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/motsuynghi.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/motsuynghi.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/motsuynghi.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/motsuynghi.com\/home\/wp-json\/wp\/v2\/comments?post=187"}],"version-history":[{"count":5,"href":"http:\/\/motsuynghi.com\/home\/wp-json\/wp\/v2\/posts\/187\/revisions"}],"predecessor-version":[{"id":410,"href":"http:\/\/motsuynghi.com\/home\/wp-json\/wp\/v2\/posts\/187\/revisions\/410"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/motsuynghi.com\/home\/wp-json\/wp\/v2\/media\/409"}],"wp:attachment":[{"href":"http:\/\/motsuynghi.com\/home\/wp-json\/wp\/v2\/media?parent=187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/motsuynghi.com\/home\/wp-json\/wp\/v2\/categories?post=187"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/motsuynghi.com\/home\/wp-json\/wp\/v2\/tags?post=187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}